Before, selling band merchandise is the sleaziest means to earn money in the music industry to support oneself. But now that music world has already changed dramatically, it comes as no surprise when big and small musicians would derive a large majority of their earnings from these merchandise. Let’s admit it, the fact that people could now copy and download music for free is a quite a huge blow for the music industry. It increased competition and gave lesser profits for musicians who derive most of their earnings by selling their music.
But despite the dwindling royalties from sales, technology is able to help musicians to increase image and public consciousness through social networking and band merchandising. This is now considered as one of the most solid and often important income generator for today's artists.
Think about how much money you are likely to earn from a direct sale of a band t-shirt as compared that to a meager royalty that you would get from your record company each time your CD is sold. Obviously, it is really the merchandise that sells and gives you more money rather than rely on the royalty of your song.
Band t-shirts could generate income for you or your band directly and indirectly. If you are a neohphyte in the field, you might want to consider giving your band t-shirts away as prizes and incentives. This is not a losing venture for you since in doing so you also advertise your band, raising its profile, encouraging fan loyalty, and indirectly increasing your fan base and future sales. And of course once you are all established, this is the time when you can sell your merchandise at live shows or through a website or a merchandising partner. The sales of your band merchandise provide you with direct income which can go a long way towards funding the costs of equipment, recording, promotion, and touring.
However, in embarking with a band t-shirt and other merchandise business, you should take into consideration the ownership of copyright and trademark rights for band logos, slogans and designs. You have to know who holds the copyright for these since this would be essential once you are already making some money out of it. If you are on a band, you may also want to address how you would split merchandising revenue among band members and with third parties such as gig venues and distributors. It is best to answer these questions before problems arise and you may need to get professional legal assistance.
It is really best to settle everything and have everything figured out before you start selling band t-shirts and other band merchandises. This could relieve you from any problem that could come out in the future since such business endeavor involves a large sum of money that you might interest people who could have an involvement with your merchandise.
Loading...